This is my target audience research
1. Product/Company Description:
Company/Product Name: Portable Blender Bottle from Fresh Juice
Product Overview: The portable blender bottle has a wireless and USB charging feature where you just need to place the blender on either a charging pad or charge it with a cable and it will start to charge. One charge lasts for 15+ blends & it recharges quickly. It is the only portable blender in the market that is fully waterproof amongst its competitors and can blend frozen fruits, nuts, leafy greens, and more in under just 30 seconds.
2. Target Audience Demographics:
Age: 21-35 years old
Gender: Can be both women and men
Income Level: Middle to high-class income earners
Education: Since the product is quite expensive in accordance to their high quality and waterproof feature, they are mainly targeted to workers who earns middle to high income levels where most of these people have completed either their 1 or 2 semesters in university.
Occupation: Business owners, managers, team leaders.
Geographical Location: Large cities where large businesses resides as they pay their workers higher than small businesses in the countryside or less crowded cities.
Age: 21-35 years old
Gender: Can be both women and men
Income Level: Middle to high-class income earners
Education: Since the product is quite expensive in accordance to their high quality and waterproof feature, they are mainly targeted to workers who earns middle to high income levels where most of these people have completed either their 1 or 2 semesters in university.
Occupation: Business owners, managers, team leaders.
Geographical Location: Large cities where large businesses resides as they pay their workers higher than small businesses in the countryside or less crowded cities.
3. Target Audience Psychographics:
Interests: The target audiences would be people who likes to eat healthily or maintain a healthy diet, therefore would like to consume more fruits and vegetables.
Lifestyle Choices: Workers who buys this product may want to achieve a healthy lifestyle as according to the "stereotype", they tend to not care what they consume and instead focus more on their work.
Values and Attitudes: Since their goal is most likely to maintain a healthy balanced diet, they should have values like disciplinary, consistency, and are willing to try new ways or products to achieve that.
Opinions: Some people will reconsider purchasing the product due to safety reasons such as people might be worried that the blade might suddenly fall off or rust and alter the efficiency of the nutrients and minerals of the fruits.
Interests: The target audiences would be people who likes to eat healthily or maintain a healthy diet, therefore would like to consume more fruits and vegetables.
Lifestyle Choices: Workers who buys this product may want to achieve a healthy lifestyle as according to the "stereotype", they tend to not care what they consume and instead focus more on their work.
Values and Attitudes: Since their goal is most likely to maintain a healthy balanced diet, they should have values like disciplinary, consistency, and are willing to try new ways or products to achieve that.
Opinions: Some people will reconsider purchasing the product due to safety reasons such as people might be worried that the blade might suddenly fall off or rust and alter the efficiency of the nutrients and minerals of the fruits.
4. Understanding Consumer Behavior:
Needs: By using the product, the target audience won't need to spend a long time waiting for their fruits and vegetables to blender completely at home when they can do and walk to work at the same time, therefore increasing efficiency.
Needs: By using the product, the target audience won't need to spend a long time waiting for their fruits and vegetables to blender completely at home when they can do and walk to work at the same time, therefore increasing efficiency.
Motivations: To create a healthy lifestyle or to change their lifestyle and break the stereotype where people think workers just go to the office, sit down, work, and repeat without caring about what they eat and their nutrient intake.
Pain Points: The target audiences won't need to spend a long time making their breakfast or whenever they want to make a smoothie or juice, therefore they can focus on doing other things and they won't need to worry about being late. This is the opposite of when they have to use an actual blender, where they still need to plug the cable, wait for the fruits/vegetables to blend, move it to a cup/bottle/glass and in addition to that, the transferring process can be quite messy. So in the end, they'll also have to clean the mess and take longer than it should be.
Pain Points: The target audiences won't need to spend a long time making their breakfast or whenever they want to make a smoothie or juice, therefore they can focus on doing other things and they won't need to worry about being late. This is the opposite of when they have to use an actual blender, where they still need to plug the cable, wait for the fruits/vegetables to blend, move it to a cup/bottle/glass and in addition to that, the transferring process can be quite messy. So in the end, they'll also have to clean the mess and take longer than it should be.
5. Competitor Analysis:
Competitor Name: Non-portable blenders
Competitor Name: Non-portable blenders
Competitor's Target Audience: Everyone excluding little children.
6. Target Audience Persona:
Persona Name: Single business men and women
Age: 28 years old
Gender: A female and a male
Occupation: Both are managers in different work areas in the same business
Interests: The woman likes to do makeup and create simple fashion designs as a side while the man is a workaholic
Persona Name: Single business men and women
Age: 28 years old
Gender: A female and a male
Occupation: Both are managers in different work areas in the same business
Interests: The woman likes to do makeup and create simple fashion designs as a side while the man is a workaholic
Lifestyle: They both try to pursue a healthy lifestyle in the midst of the busy working environment.
Values and Attitudes: They're both open to trying new things/products, both motivated and dedicated people and are driven by achievements/past achievements; e.g. awards from their workplace or promotions.
Needs and Motivations: To find a partner
Pain Points: They have really different interests
Values and Attitudes: They're both open to trying new things/products, both motivated and dedicated people and are driven by achievements/past achievements; e.g. awards from their workplace or promotions.
Needs and Motivations: To find a partner
Pain Points: They have really different interests
7. Aligning Advertisement with Target Audience:
Message: Their life stories are blended together just like different kinds of fruits being blended.
Visuals: The woman is using pastel colors while the man is using monotonous colors and as they connect with each other, they start to blend their styles together.
Tone: Being able to feeling a sense of belonging and connectiveness that can happen even with the people that you have really different interests with.
Message: Their life stories are blended together just like different kinds of fruits being blended.
Visuals: The woman is using pastel colors while the man is using monotonous colors and as they connect with each other, they start to blend their styles together.
Tone: Being able to feeling a sense of belonging and connectiveness that can happen even with the people that you have really different interests with.
Self-reflection
Researching about my target audience enables me to create realistic and relatable ideas for my advertisements. This is as for example, by researching about their age, gender, and income, I can direct my advert to attract specifically to that demographic by e.g. using either music or fashion style that is trending amongst that age range. Not only that, by researching their needs or interests and lining the advert with them, my target audience will more likely engage with it as it matches with them or their preferences. This way, they may be more willing to purchase my product as they are connected with it on a personal level.
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