Research

This is my research for my storyboard

Title of the Advertisement: Money Supermarket

Brand/Product: Insurance

Duration of the Advertisement: 1 minute and 1 second

Brief Overview/Summary:

1. Target Audience

The advertisement is mostly for middle-class, middle-aged men (18-30 years old). 

2. Message and Purpose

To tell people to start saving for insurance

3. Meaning and Interpretation

The advertisement uses Snoop Dogg to capture the attention of the targeted audiences

(middle aged men) and it consists vulgar language and imagery such as the guy going

into a party/club where a lot of women are involved.

4. Effectiveness

The booming intro music catches the target audiences, especially with the fact that it is one of Snoop Dogg's songs, a celebrity famous amongst young-middle aged men. 

5. Personal Response

To me, it was really cringy and funny at one point because of how I didn't understand what was going on until

the very last second where they showed the title of the advertisement.

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Cadbury's Gorilla ad Brand/Product: Chocolate Duration of the Advertisement: 1 minute and 30 seconds Brief Overview/Summary: 1. Target Audience

Young teenagers from the age 12-20 years old 2. Message and Purpose Eat chocolate 3. Meaning and Interpretation The advertisement visualized a gorilla playing drums that isn't in any way

correlated to the brand that is being advertised,

therefore it imposes confusion that gradually turns non-sensical and funny.

4. Effectiveness

The advertisement attracted young teenagers by playing a catchy, trendy music and the confusion

that ends up being funny because of how it just doesn't make sense. 5. Personal Response The advertisement was really funny and confusing at first as I didn't see

the correlation of the gorilla with chocolate,

which is the product that is supposed to be advertised.

6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Barbie so in style doll

Brand/Product: Barbie doll

Duration of the Advertisement: 30 seconds

Brief Overview/Summary:

1. Target Audience

Young girls of color that ranges from 7-12 years old

2. Message and Purpose

To show different ethnicity barbie dolls for children to play with.

3. Meaning and Interpretation

The different colored barbie dolls shows the awareness of the brand of the different ethnicities within the society.

4. Effectiveness

The advertisement captured the attention of y-oung girls of color that ranges from 7-12 years old by advertising a

different kind of product than usual where they usually just produce white barbie dolls.

Not only that, the catchy trendy music from the very beginning will for sure catch the target audience's attention.

5. Personal Response

As Barbie is my childhood toy, the ad attracted me as it is nostalgic to me but as someone who is seeing an

old ad, the song doesn't appeal to me anymore, but instead cringed me.

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Shopee 12.12 x Stray Kids - Shopee Birthday Sale 2020

Brand/Product: Shopee Duration of the Advertisement: 1 minute 30 seconds Brief Overview/Summary: 1. Target Audience

Young teenagers up to middle aged people that can be from any social class. 2. Message and Purpose

Shopee aims to attract more young teenagers up to middle aged people to use Shopee as their main online e-commerce app. 3. Meaning and Interpretation Shopee uses mainly orange as their theme to build their personal branding as an app that uses the color orange

as their main color so that when people see orange, they can associate it with Shopee.

4. Effectiveness

Shopee successfully attracted the attention of young to middle aged people by using Stray Kids, a popular k-pop

boy-band amongst mostly the young generation, as their brand ambassador in the ad. 5. Personal Response

For someone who isn't involve in the k-pop fan community, I was quite attracted to the ad as bright colors were

imposed to me as i watched the ad and the catchy music attracted my attention. 6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: IKEA Feel Alive Again

Brand/Product: Home Living Products

Duration of the Advertisement: 1 minute 58 seconds

Brief Overview/Summary:

1. Target Audience

Middle class families ranging from new starting families that have just bought a home and are needing new furniture and families that are moving houses that might want to renew their furniture to establish a new environment. It is targeted to middle class families as Ikea home living products are quite expensive with them producing and selling high quality products. 

2. Message and Purpose

Ikea's advertisement was made to appeal to the watchers, especially families about the comfort their products bring to families as not only are they high quality products, it is suited for families as they are safe for children and they are known to be sustainable where this can allow them to save money for their children instead of using the money to change their furniture every 3 years because of for example, the leather peeling off or the wool ripping off. 

3. Meaning and Interpretation

The robotic expressions expressed in workers infers the working environment of jobs in general where in most cases, people just come to a monotonous routine of just sitting, working, and repeat with no intervention. However, when the workers come home to their family, their expressions change to being full of emotions. This shows the importance of family and the existence of home in itself that you can go back to, especially with Ikea furniture in the house that gives comfort and warmth where families can gather together, in addition to the furniture being self-assembled, meaning that they are encouraging families to build the furniture together and spend quality time. 

4. Effectiveness

Ikea successfully captured the attention of their target audience by resembling the reality of the working environment and when working people see the advertisement, they can see themselves in those robotic expressions where they can relate to it and feel connected with the characters inside the advertisement. 

5. Personal Response

3 seconds into the advertisement, I could immediately catch on to the message that Ikea was trying to convey to their watchers as the concept that they were trying to achieve was quite predictable to me. To me, their way of conveying the message was nice as it was straightforward and not confusing where you didn't have to look too deeply into the meaning. 

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

This is my self-reflection for this research

For me, it was easy to figure out the target audience due to the mis-en-scene displayed in the ads, for example, the trendy music, how the actors dressed like teenagers (in the barbie ad). What's difficult is figuring out the meaning of some as they have hidden and deeper meanings behind the ad. Doing this research helped me gain the knowledge of how I can use the technical elements effectively to attract the target audience for my ad.