1. Sabrina Carpenter - Taste
Production Company: Freenjoy
Brief description: An international creative direction and production company that was founded by a producer, Nathan Scherrer.
Genre: Pop
Other content they produce:
1. Positions - Ariana Grande
2. ME! - Taylor Swift
3. Formation - Beyonce
4. The hills - The Weekend
5. Humble - Kendrick Lamar
Typical audience:
Demographics:
- Teenagers to young adults aged 15-35
- Female and male audiences
- Audiences located in the US as most of the artists and their music originated from there
- Audiences who knows and speaks in English
Psychographics:
- Those who enjoys listening to music with Pop and R&B as their genre
- Those who are active in social media and have their algorithm based off of their preferences in that genre.
Company size and age:
Freenjoy was founded by Nathan Scherre in 2014, thus it is now 10 years old. Throughout the years, it has grown to be an international production company, collabing with numerous different artists all over the world.
Most successful product: Beyonce's Formation Music Video (2017)
Resources:
2. Bad guy - Billie Eilish
Production Company: Iconoclast
Brief description: A production company founded in 2009 known for their visually appealing music videos, commercials, and films that works together with popular artists and directors as well.
Genre: Pop, Hip-Hop
Other content they produce:
1. "Hurry" - Teyana Taylor
2. Trevor Daniel, Selena Gomez: Past life (2020)
3. Peggy Gou: Starry Night (2019)
Typical audience:
Demographics:
- Young adults to late adults aged 18-40
- Female and male audiences
- Audiences located in the US as most of the artists and their music originated from there
Psychographics:
- Those who enjoys listening to music with Pop and Hip-Hop as their genre
Company size and age:
Founded in 2009, meaning that it is currently 15 years old. Iconoclast has international branches such as in Los Angeles, London, and Paris.
Most successful product: Bad Guy - Billie Eilish
Resources:
Reflection: This research was quite easy to do and not that time-consuming, thus why I enjoyed it. I didn't really encounter any problem when completing it as well. This gave me an idea on how each production company has a specific style in their production, that makes each of them unique and different and thus made me think on how I can create and implement one in my own music video as well.
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